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Understanding Source vs. Medium on Google Analytics

  • VendorMaria Fiorini

Description

This Quick Guide provides a comprehensive chart that explains the difference between Source and Medium (two significant metrics on Google Analytics) that explain where traffic to your website comes from. For example, how much traffic is coming from social media? Which social media platform is referring the most traffic to your website?

The chart also provides examples of Sources and Mediums and helps you understand your website data and analytics by providing examples of potential Source-Medium pairings.

Understanding where your website traffic comes from is a key consideration for SEO. Get started with this guide.

Additional Quick Guide Details:

Use this Quick Guide to:
- Understand where your website traffic comes from
- Understand Source and Medium measurements on Google Analytics
- Reference when analyzing data related to website traffic
- Improve your SEO
- Improve digital marketing tactics beyond SEO, such as social media marketing, online advertising and content development. Ensure they are contributing to your SEO strategy by driving traffic to your website 

Page Count:
 1 page

Format: PDF

Requirements:
- No SEO or technical experience is required to understand this Quick Guide

- A computer and online connection
- Basic computer skills

Where's my download?

Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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$13.00

This Quick Guide provides a comprehensive chart that explains the difference between Source and Medium (two significant metrics on Google... Read more

Description

This Quick Guide provides a comprehensive chart that explains the difference between Source and Medium (two significant metrics on Google Analytics) that explain where traffic to your website comes from. For example, how much traffic is coming from social media? Which social media platform is referring the most traffic to your website?

The chart also provides examples of Sources and Mediums and helps you understand your website data and analytics by providing examples of potential Source-Medium pairings.

Understanding where your website traffic comes from is a key consideration for SEO. Get started with this guide.

Additional Quick Guide Details:

Use this Quick Guide to:
- Understand where your website traffic comes from
- Understand Source and Medium measurements on Google Analytics
- Reference when analyzing data related to website traffic
- Improve your SEO
- Improve digital marketing tactics beyond SEO, such as social media marketing, online advertising and content development. Ensure they are contributing to your SEO strategy by driving traffic to your website 

Page Count:
 1 page

Format: PDF

Requirements:
- No SEO or technical experience is required to understand this Quick Guide

- A computer and online connection
- Basic computer skills

Where's my download?

Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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