Description
This Quick Guide explains how to successfully create and label Google UTM (Urchin Tracking Module) links— also known as shortened Google links. Creating a Google UTM link is a great way to shorten a URL. Most importantly however, they help you track URL activity such as clicks on the link with reports available on Google Analytics.Additional Quick Guide Details:
Use this Quick Guide to:
- Shorten website links for a concise visual appearance
- View link activity on Google Analytics. For example, how much traffic the link refers to your website
- Track and evaluate marketing campaigns. For example, set up unique UTMs for the same web page, on different platforms, to understand the amount of website traffic the link on each platform refers
- Label links in an organized fashion to help you and your team understand your Google Analytic reports
Page Count: 2 pages
Format: PDF
Requirements:
- No SEO or technical experience is required to understand this Quick Guide
- A computer and online connection
- Basic computer skills
Where's my download?
Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.
